Why Co-Branded Credit Cards Like Bilt Are So Risky for Banks

Interesting video from The Wall Street Journal on co-branded credit cards.

“From Apple and Goldman Sachs to Bilt and Wells Fargo, high-profile credit card partnership missteps reveal how risky these deals between brands and banks can be. Almost 30% of adults own co-branded credit cards as customers can earn different rewards like discounts or free hotel points. So why are some partnerships hitting road blocks?”