The Albanese government targets “shrinkflation” in supermarkets, enhancing pricing codes to protect consumers.

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The Albanese government is focusing on tackling “shrinkflation” in supermarkets, a practice where product sizes are reduced while prices remain the same or even increase. This troubling trend has become more common, allowing companies to pass on rising costs to consumers without adjusting price tags.

To combat this issue, the government plans to strengthen the Unit Pricing Code, enabling consumers to compare prices more effectively. Additionally, they will introduce substantial penalties for supermarkets that violate this code. These measures are part of a broader effort to protect consumers amid increasing cost-of-living pressures.