Spanish billboards near border crossing promoted “Birth Packages in South Texas.”
Prices listed in dollars with US country code 001 on them.
Natural birth from $3,950 and C-section from $5,525.
Hospital took down the ads and website after social media backlash.
Campaign started in 2021 but billboards were recent and targeted cross-border audience.
Ads clearly aimed at people from Mexico to come have babies in Texas.
Using US country code and dollar prices shows they knew the target audience.
This looks like encouraging birth tourism for anchor babies.
Hospital claims misunderstanding but removed everything fast after attention.
Putting the country code “001” on the billboard is DAMNING.
They KNEW they were advertising to foreigners to have their anchor babies in their hospital.
This is criminal activity.
— Nick Sortor (@nicksortor) July 7, 2026