Target CEO Takes Pay Cut Over Losses amid DEI rollback Boycott

The declining pay is an indication of the financial struggles the Minneapolis-based retailer has endured in recent years, as performance-based equity awards provided a declining share of his overall compensation.

Total compensation for the year ended Jan. 31: $9,858,980

Salary: $1,400,000

Bonus: $785,400

Non-equity incentive pay: $1,538,320

Why are people boycotting Target? Here’s what to know about protest and if it’s working

Target continues to face boycotts and backlash in 2025, causing damage to the major retailer’s reputation and impacting business.

Soon after President Donald Trump took office, Target joined a wave of major retailers announcing the end of diversity, equity and inclusion initiatives. The changes included ending a program aimed at helping Black employees advance in the company and supporting Black-owned businesses.

When the rollback was announced, Target said it already planned to end the program this year.

This decision prompted consumers upset with the DEI rollback to boycott the major retailer.

https://www.azcentral.com/story/entertainment/life/2025/04/30/why-are-people-boycotting-target/83367977007/

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