FALLOUT: Bud Light only has a few months to prevent sustained market share loss, warns former Anheuser-Busch sales exec.
via fortune: Come September, retailers are expected to begin reallocating the limited shelf space by relying on sales data from the preceding months. In Bud Light’s case, that could mean a diminished presence going forward following the controversy over its brief partnership with a transgender influencer, according to Anson Frericks. A president of sales and …