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J.P. Morgan calls out AI spend, says $650 billion in annual revenue required to deliver mere 10% return on AI buildout — equivalent to $35 payment from every iPhone user, or $180 from every Netflix subscriber ‘in perpetuity’
A J.P. Morgan report suggests that the AI industry needs to make $650 billion in annual revenue to deliver a 10% return on investments that companies are expected to make through 2030. The report, shared by analyst Max Weinbach on X, equates this to an extra monthly recurring payment of $34.72 from every iPhone user or $180 from every Netflix subscriber.
Although this may sound attainable, you must consider that there are about 1.5 billion active iPhone users across the globe and more than 300 million paid Netflix subscribers. Although the estimated amount will still be divided between individual, corporate, and government users, that is still a massive number of paying subscribers, especially as many consumers aren’t yet convinced of the utility of AI PCs and smartphones.
Reading a JP Morgan AI CAPEX report and this is such a great way to put AI ROI into perspective
"to drive a 10% return on our modeled AI investments through 2030 would require ~$650 billion of annual revenue into perpetuity… which equates to $34.72/month from every current… pic.twitter.com/OfUQeMS7FG
— Max Weinbach (@mweinbach) November 10, 2025