Grocery Chain Introduces ‘Shrinkflation’ Labels to Shame Supplier Pricing

Sharing is Caring!

via CNBC:

French grocery chain Carrefour has taken the unusual step of adding labels to its products that have recently shrunk in size but have ramped up in price.

The move — both in stores and on its website — looks to pile pressure on its suppliers that have increased prices for the chain, despite raw material prices having recently eased.

Carrefour added the “shrinkflation” warning stickers to a range of products, from Lipton Iced Tea and Pepsi
, to boxes of Lindt chocolates and baby milk powder.

See also  US Congressman introduces plan to ban Congress & their spouses from trading stocks.
See also  Chicago Mayor Wants City-Run Grocery Stores

“Obviously, the aim in stigmatizing these products is to be able to tell manufacturers to rethink their pricing policy,” Stefen Bompais, a director of client communications at Carrefour, said in an interview with Reuters.

Carrefour did not immediately respond to a CNBC request for comment.


Views: 142

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.