French grocery chain Carrefour has taken the unusual step of adding labels to its products that have recently shrunk in size but have ramped up in price.
The move — both in stores and on its website — looks to pile pressure on its suppliers that have increased prices for the chain, despite raw material prices having recently eased.
Carrefour added the “shrinkflation” warning stickers to a range of products, from Lipton Iced Tea and Pepsi
, to boxes of Lindt chocolates and baby milk powder.
“Obviously, the aim in stigmatizing these products is to be able to tell manufacturers to rethink their pricing policy,” Stefen Bompais, a director of client communications at Carrefour, said in an interview with Reuters.
Carrefour did not immediately respond to a CNBC request for comment.