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The Brits Invade US Newsrooms With a ‘Killer Instinct’ and Fleet Street Ethics

The crisis in American news media has led to an unexpected result in a very short time: The invasion of executive news suites by British editors, who experts say bring a “killer instinct” to news gathering, while notably downgrading the diversity quotient in news leadership.

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Most recently with the appointment of Will Lewis as the publisher and CEO of the Washington Post — and his latest restructuring plan, featuring the appointment of Fleet Street-bred editor Robert Winnett as executive editor after the election — British players are gaining a significant foothold in the U.S. media industry.

These latest U.K. natives arrive just months after a growing list of others — CNN’s CEO Mark Thompson, The Wall Street Journal Editor-in-Chief Emma Tucker, Bloomberg News Editor-in-Chief John Micklethwait, The Daily Beast’s content chief Joanna Coles and the outlet’s new executive editor Hugh Dougherty.

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“In media, everybody is floundering. As legacy media takes continual hits, everybody is looking for the magic ticket that appeals to consumers and advertisers,” said Mark Borkowski, a London-based British publicity, image and crisis consultant, told TheWrap. “It is about the perception of who is successful, and therefore doing something similar is going to lead to similar success.”

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