You might say the price is elastic.

World’s top condom maker Karex to raise prices sharply as Iran war strains supply chain.

KUALA LUMPUR, April 21 (Reuters) – Malaysia’s Karex Bhd (KARE.KL), opens new tab, the world’s top condom producer, plans to raise prices by 20% to 30% and possibly further if supply chain ​disruptions drag on due to the Iran war, its chief executive said on ‌Tuesday.
Karex is also seeing a surge in condom demand as rising freight costs and shipping delays have left many of its customers with lower stockpiles than usual, CEO Goh Miah Kiat told ​Reuters in an interview.

“The situation is definitely very fragile, prices are expensive… We ​have no choice but to transfer the costs right now to ⁠the customers,” Goh said.