Yamaha pulling out of California after half a century: HQ headed to Georgia https://t.co/4K0heOFWaA pic.twitter.com/8V81XKXsNz
— New York Post (@nypost) March 10, 2026
After nearly 50 years in Orange County, Yamaha Motor Corp. USA is packing up its headquarters — trading Cypress, California for Kennesaw, Georgia in a sweeping corporate shift that will impact about 250 workers.
The motorcycle and motorsports giant says the move is part of major “structural reforms” meant to boost profits as costs climb — including pressure from tariffs imposed during the administration of President Donald Trump and shifting market conditions.
The relocation won’t happen overnight. Yamaha plans to start the exit in late 2026, with the transition stretching into 2028.
Company spokesman Bob Starr said consolidating operations in Georgia simply makes business sense.
“In terms of efficiency, to have us all together in Georgia — all the functions of the business — it makes a lot of sense,” Starr said.