Volkswagen’s ID.3 is advertised with 168 horsepower, but you actually get 148 horsepower unless you pay extra. “The configurator lists the ID.3 Pure with 170kW (168bhp), but the fine print says it’s electronically limited to 148bhp unless you pay.” https://www.autoexpress.co.uk/volkswagen/367566/forget-netflix-volkswagen-locks-horsepower-behind-paid-subscription
The boost comes from software, not hardware. No range improvement, just more torque for rent. £16.50 a month or £649 one-time. The one-time fee stays with the car, not the driver. “You can choose from a monthly subscription… or opt for a one-time lifetime fee… However, the one-time fee is attached to the vehicle, not the buyer.” https://electrek.co/2025/08/14/volkswagen-making-ev-owners-pay-extra-to-unlock-full-potential/
Polestar sells extra power through a performance pack. Volkswagen charges for power the car already has. “Polestar offers a performance pack that adds power. But it’s an upgrade—not a paywall. VW locks existing power and sells it back.” https://www.ultimatespecs.com/car-comparator/127027,120344/Polestar-2-vs-Volkswagen-ID3.html
There’s no word on what happens if owners unlock the power themselves. VW hasn’t clarified consequences, though legal action is possible. “Volkswagen hasn’t clarified what happens if owners jailbreak the car to unlock full power. Legal action is possible, but no official stance yet.” https://www.thisismoney.co.uk/money/electriccars/article-15000353/Volkswagen-charges-EV-owners-monthly-subscription-unlock-power-electric-cars.html
BMW tried charging for heated seats, faced backlash, and scrapped it. VW is doing the same with torque. The configurator promises full power, but delivery doesn’t deliver it. It’s not an upgrade—it’s a throttle tax.
The trap is in the configurator. The switch flips after delivery. VW sells 168 horsepower, then charges to unlock it. No new parts. Just a software toggle. The car knows what it can do, you just don’t get it without paying.