Twitter Clone “Threads” Already Dying Off Following Initial Hype

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by Chris Black

Yikes.

Embarrassing.

CNBC:

What comes up must come down — at least in the case of user engagement on Threads, Meta’s new Twitter competitor.

Last week, the text-based social media platform reported a record 100 million sign-ups in just five days, but according to data from Sensor Tower and Similarweb, the service has seen some dropoff in growth and engagement.

On Tuesday and Wednesday, the platform’s number of daily active users were down about 20% from Saturday, and the time spent for user was down 50%, from 20 minutes to 10 minutes.

It was also widely reported – I guess as a feature? – that Threads would spy on users a lot more than Twitter does.

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