Twitter Clone “Threads” Already Dying Off Following Initial Hype

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by Chris Black

Yikes.

Embarrassing.

CNBC:

What comes up must come down — at least in the case of user engagement on Threads, Meta’s new Twitter competitor.

Last week, the text-based social media platform reported a record 100 million sign-ups in just five days, but according to data from Sensor Tower and Similarweb, the service has seen some dropoff in growth and engagement.

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On Tuesday and Wednesday, the platform’s number of daily active users were down about 20% from Saturday, and the time spent for user was down 50%, from 20 minutes to 10 minutes.

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It was also widely reported – I guess as a feature? – that Threads would spy on users a lot more than Twitter does.