The tanks rolled. The crowd didn’t. While the military parade limped through Pennsylvania Avenue with creaking armor and rows of empty folding chairs, something else launched with a lot more polish. Trump Mobile. A self-branded wireless service, complete with a $499 gold-colored smartphone and a $47.45 monthly plan, now sits at the center of the president’s second-term business push. The number isn’t random. It’s a nod to Trump’s return to power as the 47th president. The symbolism isn’t subtle. Neither is the strategy.
The phone, dubbed the T1, will be made in the United States. The call centers will be based in St. Louis. The plan includes unlimited texting to over 100 countries, roadside assistance, and even telemedicine access. It’s not just a phone. It’s a lifestyle package. And it’s being sold under the Trump name while he sits in the Oval Office.
A new grift from the Trump family.
Eric Trump: “Now we're doing Trump Mobile. And Trump mobile is going to revolutionize cell phones"
pic.twitter.com/aqXnVVPUzp— Republicans against Trump (@RpsAgainstTrump) June 16, 2025
This isn’t branding. It’s monetization in real time.
The Trump Organization says it’s licensing the name. The wireless service is technically operated by a third party. But the rollout happened at Trump Tower. The announcement came from Donald Trump Jr. The marketing leans hard into the presidency. The phone’s backplate features an etched American flag. The website launched the same day as the parade. The timing wasn’t a coincidence. It was choreography.
This isn’t the first time the Trump brand has expanded mid-presidency. Plates. Sheets. Watches. Even a Trump-branded cryptocurrency. But the phone service is different. It’s infrastructure. It’s recurring revenue. It’s a direct line into the pockets of conservative consumers who want to buy red, talk red, and stay red.
The conflicts of interest aren’t theoretical. Trump still holds significant control over the Trump Organization. The trust is managed by his sons. The profits flow back to the family. And now, with a second term underway, the lines between public office and private gain are thinner than ever.
The military parade was supposed to be the headline. Instead, it became a backdrop. The tanks were loud. The silence from the crowd was louder. Attendance was sparse. The optics were flat. But the business rollout? That had teeth. That had traction. That had a price tag.
The $47.45 monthly plan undercuts major carriers. It’s not the cheapest on the market, but it’s branded. It’s tribal. It’s designed to feel like a statement. And for many, it will be. The phone isn’t just a device. It’s a flag you carry in your pocket.
The presidency is now a platform. Not just for policy. For product. The parade may have stumbled, but the business marched forward.
Sources
https://www.aol.com/news/trump-organization-unveils-self-branded-121452234.html
https://www.yahoo.com/news/trump-organization-unveils-self-branded-121452747.html