Donald Trump is now selling cologne for $249 a bottle. The fragrance is called “Victory 47.” The packaging features a golden statue of himself. The release came through GetTrumpFragrances.com.. The timing lined up with the July Fourth sales window and his campaign stop in Georgia. This isn’t campaign merch. It’s luxury branding launched from inside a sitting presidency.
The bottle is solid. The box is black with a gold crest. The naming follows his presidency count. Forty-five. Forty-seven. Each fragrance drop leans into the same message: the White House is part of the brand suite. There’s no corporate partner listed. The site is registered to a Florida LLC with no disclosed retail channels. The product ships direct.
The fragrance isn’t the first. Trump released sneakers in February, priced at $399 and marketed through a similar limited-run model. That rollout included autographed cards and numbered inventory. The watches came a month later. Each one mimicked a presidential seal. The marketing leaned on slogans like “Own a piece of history.” Now the cologne push uses phrases like “Keep winning” and “Only for winners.”
Trump….
Sneakers
NFT
Trading cards
Meme coin
Silver coins
Social media
Guitar
Phone
Watch
BibleAnd now Fragrance.
Did I miss anything? pic.twitter.com/H9IT0DsuB4
— Heisenberg (@Mr_Derivatives) July 1, 2025
There is no policy tied to this. No official function. Just commerce launched from the platform of the presidency. The scent is being sold to voters before the party conventions even begin. The store remains active through the official Trump digital channels. There is no licensing disclosure. No ethics briefing.
This is direct monetization of the office. The executive branch is operating alongside a fragrance campaign. No modern president has attempted this before.
Sources
https://www.albawaba.com/node/trump-fragrances-are-here-get-yourself-1607817
https://www.newsweek.com/donald-trump-perfume-cologne-fragrance-smells-like-2092867