America’s second-largest builder slashes prices 22%, signaling a deeper slowdown in the housing market.
“Achieving these results required additional incentives, resulting in a reduced average sales price of $383,000, and our gross margin drifted down to 17.5%, while our SG&A expenses came in at 8.2%, reflecting the soft market conditions.” Source: https://newsroom.lennar.com/2025-09-18-Lennar-Reports-Third-Quarter-2025-Results “The average sales price for new homes dropped to $389,000, an 8.7% decline year-over-year, and a striking …
