MrBeast’s former manager Reed Duchscher, says the age of social-media superstars is fading: “As social-media algorithms get better at tailoring content to individual user interests, the opportunity for stars to show up across feeds becomes much harder,” Duchscher said.
MrBeast could be the final social-media megastar. MrBeast’s former manager says the age of social-media superstars is fading Reed Duchscher, MrBeast’s former manager, says we won’t see another MrBeast-scale creator soon. As social algorithms focus on individual interests, it’s harder …