Alcohol consumption hits 85-year low: Molson Coors volume down 7%, Constellation down 3.3%, giants pivot to non-alcoholic growth
Cold beer on a Friday night? Maybe non-alcoholic. Only 54% of drinking-age Americans consume alcohol today, according to a recent poll from Gallup, the lowest proportion since the survey began in 1939. Even those who do drink are partaking less, by a factor of nearly half. The US is drinking less, and cultural connotations around alcohol …