Alexa will send everything you say to Amazon, even without Alexa+ enrollment. Starting March 28.

Alexa+ is billed as a major upgrade that includes individual voice recognition through Alexa Voice ID, nuanced calendar scheduling, Ring home security system integrations, and product purchasing capabilities. It’s Amazon’s latest effort to generate a profit from Alexa, which lost $25 billion in revenue between 2007-2021 according to The Wall Street Journal last year. While …

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