97.5%

Jaguar CEO to retire after ‘copy nothing’ rebrand that scrapped car images and caused 97.5% drop in European sales

Jaguar Land Rover CEO Adrian Mardell will leave in December 2025 after three years as boss. The company’s new ad campaign dropped the Jaguar logo and showed models, not cars. Many people did not like it. A Jaguar Land Rover spokesperson said, “Adrian Mardell has expressed his desire to retire from JLR after three years …

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