(Bloomberg) — Sales of Tesla Inc.’s Cybertruck have been propped up in recent months by Elon Musk’s other companies, an unusual arrangement that further indicates the polarizing pickup is failing to appeal to everyday buyers.
SpaceX, the Musk-led rocket and satellite maker, accounted for 1,279 — or more than 18% — of the 7,071 Cybertrucks registered in the US during the fourth quarter, according to registration data that S&P Global Mobility provided to Bloomberg News. The billionaire’s other ventures acquired another 60 vehicles during those months.
That means almost one in every five Cybertrucks registered during the period were delivered from one part of Musk’s sprawling business empire to another. And the purchases, likely exceeding $100 million in value, have continued into this year.