Samsung has announced a pilot program to begin showing ads on its smart refrigerators

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The pilot program, first reported on by Android Authority (3), runs ads to certain “Cover Screens” — the default displays that appear when the fridge’s touchscreen goes idle. Ads will appear on themes like Weather, Color, and Daily Board, but not in Art or Gallery modes.

Samsung says it’s all about enhancing value.

“As part of our ongoing efforts to strengthen everyday value for our home appliance customers, we are conducting a pilot program to offer promotions and curated advertisements,” a Samsung spokesperson said in a statement released to Android Authority.

To consumers, that’s cold comfort when you have an $1,800 refrigerator that’s now selling your attention back to you.

https://www.msn.com/en-us/news/technology/samsung-to-start-showing-ads-on-its-1-800-fridges-to-strengthen-the-value-of-owning-one-has-it-gone-too-far/ar-AA1NSDqz