Robert Kennedy apologizes to ‘offended’ family members over Super Bowl ad.

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A $7 million Super Bowl ad touting Robert F. Kennedy Jr.’s run for president prompted an apology from the independent candidate. (Watch the video below.)

The ad, produced by a super PAC backing Kennedy, American Values 2024, borrowed heavily from a 1960 spot for his uncle John F. Kennedy’s winning presidential bid. It uses the same jingle and co-opts the vintage vibe.

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RFK Jr. shared the ad on X but hours later added an apology to his family after his cousin, Bobby Shriver, the son of Eunice Kennedy Shriver, slammed the ad. “She would be appalled by his deadly health care views,” Bobby Shriver wrote.

Notably, the ad not only remained on RFK Jr.’s account — but was pinned to the top of his profile as of Monday morning.

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“I’m so sorry if the Super Bowl advertisement caused anyone in my family pain,” Kennedy wrote. “The ad was created and aired by the American Values Super PAC without any involvement or approval from my campaign. FEC rules prohibit Super PACs from consulting with me or my staff. I love you all. God bless you.”

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