Google sucked value from publishers for years and now they fight back. Without good content search becomes useless. AI firms scramble for scraps while real journalism dies. This opt out wave shows the power shift finally happening.
- More news sites and publishers remove themselves from Google search.
- Move blocks Google from crawling and showing their content.
- Decision hits AI training data and search traffic hard.
- Publishers want control over how Google uses their material.
- Trend grows as frustration with tech giants rises.
Adweek article https://www.adweek.com/media/publishers-opt-out-google-search/