The hit comes after Porsche said it would significantly tweak its product strategy to reflect a slower-than-expected EV market. https://t.co/QxICRcqTSM pic.twitter.com/w2ShsBp19m
— AutoNews Europe (@AutoNewsEurope) September 19, 2025
“We have seen a clear drop in demand for exclusive battery electric cars, and we are taking that into account,” Porsche Chief Executive Officer Oliver Blume said on a call with analysts.
A collapse in demand for German luxury cars in China and President Trump’s tariffs have added to Porsche’s woes this year.
The profit warning is the latest illustration of the potholes automakers must navigate as they transition to EVs. Adoption of the new technology is faster than expected in China but is slower elsewhere as Western governments withdraw subsidies and consumers hesitate to embrace new driving habits.