Michelle Obama says she is mindful to try to avoid white-owned brands and others also should be

Michelle Obama says she is mindful to try to avoid white-owned brands and others also should be pic.twitter.com/5MqY5gaxUv

— End Wokeness (@EndWokeness) January 19, 2026

Factcheck:

Yes — according to multiple sources, Michelle Obama said she is mindful about avoiding white‑owned brands and encouraged others to be intentional about who they support.
The wording varies by outlet, but the core claim is supported by the search results.