Zuckerberg pulls the same trick every few years make it public by default then act surprised when people freak out. Your photos become raw material for random strangers to make whatever AI garbage they want. Delete the app and go private or better yet quit the platform. They will keep doing this until users finally walk away for good.
- New Muse Image tool lets users tag public profiles in prompts.
- Meta AI then pulls your photos to create new images of you.
- Public accounts enrolled by default with no notification.
- Opt out exists in settings under Sharing and reuse but it is buried.
- Making account private blocks it but opt out only stops future use.
- Past generations stay live with no way to remove them.
- SAG AFTRA and privacy groups urge everyone to turn it off fast.
Wired coverage on Meta AI opt out https://www.wired.com/story/meta-now-lets-anyone-use-your-instagram-photos-in-ai-images-unless-you-opt-out/
BBC on the backlash https://www.bbc.com/news/articles/cp9lee19y1yo
Meta is facing a backlash over its new AI tool Muse Image, which can generate pictures using other people’s profile pictures without telling them.
It is one of many text-to-image tools publicly available, which as the name suggests can create pictures from a few lines of simple written text.
Muse Image is available through the Meta AI app and web browser, as well as on WhatsApp and in Instagram Stories for US users.
While Meta says users can opt out of their image being used even with a public account, Donald Campbell, advocacy director at tech justice non-profit Foxglove told the BBC it was an “obvious recipe for disaster”.
“We’ve already seen a catalogue of harms from non-consensual AI-altered images on social platforms just in the past year,” he said.
“It is hard to see why Mark Zuckerberg thinks facilitating yet more of this creepy image manipulation is a good idea.”
NYT on automatic enrollment https://www.nytimes.com/2026/07/08/technology/meta-instagram-ai.html