- McDonald’s $5 value meal will run for roughly a month, beginning on June 25.
- The offering will include four items — a McChicken or McDouble, four piece chicken nuggets, fries and a drink.
- The monthlong promotion comes at a time when restaurants are finally beginning to feel a long-anticipated consumer pullback.
McDonald’s
is set to offer a $5 value meal in the U.S., but only for a limited time.
The promotion will include four items for $5 — a McChicken or McDouble, four-piece chicken nuggets, fries and a drink — and will run for roughly a month, beginning on June 25, according to a person familiar with the offering who was not authorized to speak about it publicly.
“We know how much it means to our customers when McDonald’s offers meaningful value and communicates it through national advertising. That’s been true since our very beginning and never more important than it is today,” McDonald’s said in a statement to CNBC.
CNBC last week reported the fast-food giant was working to bring a value offering to menus, with details being discussed and voted on by franchisees. An initial proposal for the meal did not clear necessary hurdles.
Coca-Cola added marketing funds to the equation to make the deal more appealing, CNBC reported Friday. In a statement on Wednesday, Coca-Cola said: “We routinely partner with our customers on marketing programs to meet consumer needs. This helps us grow our businesses together.”
www.cnbc.com/2024/05/15/mcdonalds-5-value-meal-starts-june-25-last-about-a-month.html