Kamala is driving a subscription surge at Wash Post.

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Vice President Kamala Harris is proving to be a ratings magnet, overshadowing even former President Donald Trump in the race for media attention through the campaign season.

As the 2024 election heats up, the traditional narrative of Trump as the media’s favorite for boosting television ratings and online traffic is being challenged.

According to Semafor, Washington Post CEO Will Lewis recently revealed in an internal memo that the paper has seen a notable surge in subscriptions over the past month. This uptick is largely attributed to the increased interest in stories about Harris. The memo underlines a broader trend across major news outlets, with Harris-related content outpacing Trump stories in driving reader engagement.

MORE:
https://www.mediaite.com/news/kamala-harris-drives-media-ratings-surge-as-trump-takes-a-backseat/

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