Joe Rogan just signed a $250 million deal with Spotify. This deal allows him to repost content on YouTube and other podcast providers. The podcast is no longer exclusively on Spotify.
Is this overall net positive and net negative for Spotify?
Looks like it’s more of a revenue share deal. Under the new licensing agreement, Spotify will sell ads for and distribute “The Joe Rogan Experience” across several podcast platforms, including in a video format on YouTube, the company said Friday. Under his previous deal, the show was exclusive to Spotify.
Long $spot because they can charge advertisers so much more?