Joe Rogan signs new $250 million deal with Spotify

Sharing is Caring!

Joe Rogan just signed a $250 million deal with Spotify. This deal allows him to repost content on YouTube and other podcast providers. The podcast is no longer exclusively on Spotify.

Is this overall net positive and net negative for Spotify?

See also  'Take as much as you can': Chinese Company lays $11 million USD cash for employees to grab in 15minutes

Looks like it’s more of a revenue share deal. Under the new licensing agreement, Spotify will sell ads for and distribute “The Joe Rogan Experience” across several podcast platforms, including in a video format on YouTube, the company said Friday. Under his previous deal, the show was exclusive to Spotify.

Long $spot because they can charge advertisers so much more?

https://www.wsj.com/business/media/joe-rogan-podcast-spotify-deal-28eb5f74


80 views