Japan slashes car export prices by record 12% to offset US tariffs in desperate bid to hold North American market share

Export prices fall three months straight pressure builds on yen…

BREAKING: Japan’s passenger car export prices to North America dropped -12.0% M/M in May, the largest decline on record.

This follows a -4.5% decrease in April, driven by the 25% US tariff imposed on auto imports from Japan.

Meanwhile, total export prices in yen terms fell… pic.twitter.com/oqx1QGjOEe

— The Kobeissi Letter (@KobeissiLetter) June 30, 2025