Meta will serve ads based on your AI chats
There’s no opt-out option, other than ignoring the chatbot.
If free AI assistants wore shoes, this would be the other one dropping: Meta could soon use almost anything you say to its chatbot to try to sell you stuff more effectively on its platforms, the company announced yesterday.
https://www.morningbrew.com/stories/2025/10/02/meta-ads-based-on-ai-chats
For example, asking the purple and blue circle in your Instagram DMs to recommend nearby nature trails could lead to more ads for hiking boots, as well as creator content about mountains. They could appear in your Facebook feed, too, if your accounts are linked. Voice recordings by Ray-Ban Meta glasses will also factor into ad targeting.