👀👀 https://t.co/KihBRZeAzi pic.twitter.com/zChlueAYec
— The White House (@WhiteHouse) May 5, 2026
The White House and DHS are posting graphics and straight-up saying ‘ICE is NICE.’ Trump jumped on the idea when a conservative influencer suggested it so the media would have to say ‘NICE agents’ every day. Still needs Congress to make the full legal name change, but the branding push is already live.