It seems success isn’t enough—they’re testing just how much subscribers will tolerate.
Netflix is raising its prices again – after adding 19 million new subscribers in Q4
Key Takeaways
- Netflix confirmed it would be “adjusting prices” on most of its plans in its shareholder letter released Tuesday, saying the company “will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix.”
- The company’s ad-supported tier will increase one dollar from $6.99 to $7.99, the standard tier will go from $15.49 to $17.99 and the premium tier will increase $2 from $22.99 to $24.99, CNBC and Variety reported.
- The last time Netflix raised prices in the U.S. was October 2023, when some plans saw increases ranging from $2 to $3.
- The shareholder letter said its Q4 lineup exceeded its expectations, specifically citing “Squid Game” season two, which it said is on track to become Netflix’s most watched original series season, and its entrance into sports and live events, naming the Jake Paul vs. Mike Tyson as the “most-streamed sporting event ever” and the two Christmas day NFL games as the most-streamed NFL games in history.
- Netflix’s share price was up more than 14% in after-hours trading, rising to $995.30 as of 3:20 p.m. EST after closing the day at $869.68.
- Forbes has reached out to Netflix to confirm the price increases.