Grocery Chain Introduces ‘Shrinkflation’ Labels to Shame Supplier Pricing

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via CNBC:

French grocery chain Carrefour has taken the unusual step of adding labels to its products that have recently shrunk in size but have ramped up in price.

The move — both in stores and on its website — looks to pile pressure on its suppliers that have increased prices for the chain, despite raw material prices having recently eased.

Carrefour added the “shrinkflation” warning stickers to a range of products, from Lipton Iced Tea and Pepsi
, to boxes of Lindt chocolates and baby milk powder.

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“Obviously, the aim in stigmatizing these products is to be able to tell manufacturers to rethink their pricing policy,” Stefen Bompais, a director of client communications at Carrefour, said in an interview with Reuters.

Carrefour did not immediately respond to a CNBC request for comment.

 


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