google’s core problem is that it was built to organize a web that no longer exists. the open web has been replaced by walled gardens, discord servers, newsletters, private forums, & algorithmic feeds that are never exposed to search. worse, the visible parts of the web that google still indexes have been overrun by seo-optimized sludge, ai-generated spam, & paywalls.
their dna is fundamentally extractive. they never built a creator ecosystem because their whole game was to scrape, index, & serve ads against other people’s content.
the entire ecosystem slowly but surely shifted drastically—with llm’s anyone can organize anything so the mission breaks down.