Traffic to DuckDuckGo’s no AI search page has tripled following Google’s latest AI search rollout, with PC Gamer reporting weekly gains around 22%–28% and peaks near 30% on mobile
People aren’t waiting to evaluate it
They’re just switching away from AI-heavy search results as they show up
Google is pushing AI summaries deeper into default search
and a growing number of users are responding by leaving that layer entirely
This feels less like “feature adoption”
and more like people backing out of search itself