YouTube TV Raises Price 14%, to $83 per Month, Citing ‘Rising Cost of Content.’
YouTube TV is getting more expensive — outpacing the rate of inflation — with a 14% price increase for the streaming pay-TV package going into effect for new customers immediately.
The cost of a new YouTube TV base plan subscription is increasing from $72.99 to $82.99, starting Dec. 12, 2024, for new users, the company said in a message to customers Thursday. The new price will go into effect Jan. 13, 2025, for most existing users, while those on existing trials and promotional rates “will not be affected.” The increase is “due to the rising cost of content,” according to YouTube.
With the higher fee, YouTube TV has now more than doubled in price in just under five years, from $40/month as of March 2018 to $83/month.
h/t SLC