First ETF offering protection against 100% of stock losses. This literally can’t go tits up.

via businessinsider:

The Innovator Equity Defined Protection ETF, the first exchange traded fund aiming to provide 100% downside protection, launched on Tuesday.

Innovator Capital Management said it will cap the upside return of the SPDR S&P 500 ETF Trust (SPY) at 16.62% prior to fees, while offering a 100% buffer prior to fees against SPY losses over the period from July 18, 2023, to June 30, 2025.

Innovator is charging an annual 0.79% fee for the ETF, which trades under the ticker TJUL.

h/t mpoozd