Diablo translates to ‘devil’
On the day of launch, New York was encompassed in a red tint provoking thoughts of a scene from hell from on lookers
https://www.nytimes.com/2023/06/12/technology/diablo-iv-video-game-sales.html
Having the Diablo IV billboard in New York City during this wild fire smoke is quite the coincidence: “Welcome to Hell New York”
Give the advertising agency a bonus 🤣 pic.twitter.com/EtfHNfFcJa
— Daily Loud (@DailyLoud) June 8, 2023
h/t Little Lost