Senate Democrats’ campaign arm is launching a $79 million advertising plan that’s aimed at holding onto the majority this fall — alongside spending by a key party super PAC and individual candidates — according to details first shared with POLITICO.
The Democratic Senatorial Campaign Committee’s spending blueprint includes TV, radio and digital advertising in nine states and comes on the heels of a $239 million spending plan from the super PAC, Senate Majority. Together the two entities will pour in more than $300 million in a bid to preserve the party’s 51-seat majority, which is up for grabs this fall with tough Senate races across the map.
The committee’s plans include coordinated ad buys with candidates as well as separate radio, TV and digital ad purchases that are known as independent expenditures. Christie Roberts, executive director of the DSCC, said the committee’s strategy “enables the DSCC to communicate with voters in the most effective way and ensures we protect Democrats’ Senate majority.”
“Senate Republicans’ roster of unvetted, unpopular candidates bring disqualifying personal flaws and toxic policy positions to their races — when general election voters learn about them, they’ll see why they should be nowhere near the U.S. Senate,” Roberts said.
https://www.politico.com/news/2024/04/16/senate-democrats-advertising-november-dscc-00152336