JUST IN: Cracker Barrel stock nosedives over 14% after they unveiled their new bland logo.
The company decided to ditch its iconic logo as part of its new rebrand, prompting harsh backlash, but CEO Julie Felss Masino is convinced people love the changes.
The company is also remodeling its restaurants and ditching its iconic interior of country-themed trinkets and dark woods.
This is what Cracker Barrel looked like before. pic.twitter.com/x0mhpqwr5v
— DeepState Illuminate (@TheDeep_State6) August 21, 2025
Why are they doing this? 😭 pic.twitter.com/BIP4W3hUJQ
— TaraBull (@TaraBull) August 22, 2025