China just destroyed the $400B global BIG luxury Brands market in a week.

1/ What used to be a thousands ?

Now revealed as a Few $hundreds factory product.

Same design
Same Materials
Same stitching

Just without the logo pic.twitter.com/KVaPlmKs9U

— ZOYA ✪ (@Zoya_ai) April 23, 2025

3/ Luxury pricing = 90% brand cost only 10% Product cost pic.twitter.com/I4KoYl8y6v

— ZOYA ✪ (@Zoya_ai) April 23, 2025

5/ Deckers only 10$ pic.twitter.com/dDPrsYfrBo

— ZOYA ✪ (@Zoya_ai) April 23, 2025

7/ watch this pic.twitter.com/kLkdNRJ8XV

— ZOYA ✪ (@Zoya_ai) April 23, 2025

9/ The “old luxury” is dying.

The new luxury?

Still being defined. pic.twitter.com/FVBwJQWZoc

— ZOYA ✪ (@Zoya_ai) April 23, 2025

10/ One thing’s for sure:

This direct access to factory prices can reshaped the global market forever. pic.twitter.com/p6vVmTSAfG

— ZOYA ✪ (@Zoya_ai) April 23, 2025