BYD overtakes Tesla in Europe for the second time this year, with sales tripling to 13,503 while Elon Musk’s brand plunges more than 40%

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BYD registered 13,503 vehicles across Europe. Tesla? Just 8,837. That’s a 40% year-over-year collapse. Tesla’s decline happened in the middle of a boom. Battery EV sales rose 39%. Germany alone jumped 58%. The European market didn’t shrink. It grew. Tesla shrank. https://invezz.com/news/2025/08/28/tesla-sales-in-europe-fall-40-as-byd-registrations-surge-225/ https://www.morningstar.com/news/dow-jones/2025082876/chinas-byd-outsells-tesla-in-europe-again

“Tesla’s fall in sales comes as the automaker faces several challenges. These include a lack of major refreshes to its vehicle line-up and increasing concerns about the brand’s reputation linked to Elon Musk’s outspoken presence and political associations in the US.” https://invezz.com/news/2025/08/28/tesla-sales-in-europe-fall-40-as-byd-registrations-surge-225/

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