via NYPOST:
Sales of Bud Light suffered their steepest weekly drop yet since the beer brand launched its disastrous tie-up with transgender social media influencer Dylan Mulvaney, according to the latest data.
In the week ending June 17, sales of the Anheuser-Busch brand fell by an eye-popping 28.5% versus a year ago, according to the most recent sales figures issued by Bump Williams Consulting and NielsenIQ.
That eclipses last week’s 26.8% decline, which beat the previous week’s fall of 24.4%.
FINALLY: Report: Top Anheuser-Busch Marketing Executives Behind Boycott Are No Longer Employed.
The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.
Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.
“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” the source said in a text message obtained by the Caller.
“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” the source inside the company also said.
“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so that’s a fault,” the source continued.
“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source added in another text message obtained by the Caller.
If Anheuser-Busch’s CEO issued an actual apology for the Dylan Mulveney debacle, and for Heinerscheid insulting Bud Lite’s (former) customers, he might see begin to see sales turn around.
In the meantime: Get Ready for More ‘Bud Lighting.’
h/t Ed Driscoll
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