As the cable news channel MSNBC splits up with NBC News, it is also dropping the "NBC" from its name: Later this year, it will become MS NOW, which stands for My Source for News, Opinion, and the World. https://t.co/3RLNTwoONk pic.twitter.com/noiZgHgPCA
— Brian Stelter (@brianstelter) August 18, 2025
"While our name will be changing, who we are & what we do will not," MSNBC prez Rebecca Kutler says. "Our commitment to our work and our audiences will not waiver from what the brand promise has been for three decades." Details in today's @ReliableSources: https://t.co/Jw2ROnnHyA
— Brian Stelter (@brianstelter) August 18, 2025
As the cable news channel MSNBC splits up with NBC News, it is also dropping the NBC from its name.
Later this year, the channel will become MS NOW, which stands for My Source for News, Opinion, and the World.
“This new branding underscores our mission: to serve as a destination for breaking news and best-in-class opinion journalism, all rooted in accurate and reported facts,” MSNBC president Rebecca Kutler said in an internal memo.
MSNBC was originally launched in 1996 as a partnership between Microsoft (The MS part) and NBC. When Microsoft sold its stake in the venture, the name stayed the same.
https://www.cnn.com/2025/08/18/media/msnbc-msnow-nbc-news-versant-split