He still doesn’t get it! Tone deaf Anheuser-Busch CEO won’t rule out Bud Light working with Dylan Mulvaney AGAIN – and then says firm needs to ‘appreciate’ what the consumer wants – despite debacle costing firm $20 BILLION and counting
US CEO Brendan Whitworth refused to say if the company would work with Mulvaney again after the backlash
He admitted that the company was pouring ‘three times’ more investment into Bud Light this year
It comes after claims that the company had fired two of their top marketing VP’s – something which they deny
Anheuser-Busch’s CEO has refused to rule out partnering with transgender influencer Dylan Mulvaney again – as he avoided answering how much the marketing blunder had cost Bud Light.
Brendan Whitworth, US CEO, insisted that his priority was his employees and added that they had poured three times the amount of investment into Bud Light for this year – as the company has lost a staggering $20billion in market cap.
Speaking to CBS Mornings, Whitworth was asked if he would send Mulvaney, 26, another can, knowing the backlash.
But instead of giving a definitive answer, the CEO instead launched into a pre-rehearsed speech about the ‘social conversation’ that the disaster campaign caused
Whitworth added that they ‘need to deeply understand the consumer’ and ‘appreciate’ what they want’ from the brand, as he was blasted on social media for doing a ‘dismal job’.
h/t Coastie Patriot