A viral TikTok video posted by content creator @moeburqa shows the shopper pulling down ‘holiday prices’ signs to reveal the original price underneath.
Both the item’s original retail price and the holiday deal appear to cost exactly the same.
In one example from the video, a 10-piece screwdriver set is advertised at $19.97, and the holiday-pricing with a red sale banner reveals the same retail price.
The video, which has now been viewed more than 1.2 million times, has led some to question whether Black Friday prices are worth it anymore.
‘Even before inflation I’ve been to a few Black Friday shopping [events] and the first thing I noticed is nothing is on sale, the prices look the same,’ one viewer commented under the video.
‘How is it not false advertising?’ another asked, while many commenters branded Black Friday a ‘scam.’
‘I found better deals a month before black Friday,’ another user argued.
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