The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that place ads on their websites, according to people familiar with the matter.
The investigations, which are being conducted by the agency’s consumer protection unit, focus on whether the companies properly disclosed the terms and pricing for ads, said the people, who asked not to be named discussing a confidential matter.
The FTC probes mark a new front in regulatory scrutiny of Google and Amazon even as top technology firms’ executives try to win over President Donald Trump. Judges overseeing two Justice Department cases against Google have already found the company has illegal monopolies in online search and some search advertising as well as over technology used to buy and sell ads online.
https://archive.ph/oGkfk#selection-1517.0-1549.180
https://www.bloomberg.com/news/articles/2025-09-12/amazon-google-probed-by-ftc-over-search-advertising-practices