Zillow shares plunged more than 9% on Monday on worries that the online real estate platform could have a big new competitor: Google Search.
Google appears to be running tests on putting real estate sale listings into its search results. Over the weekend, real estate tech strategist Mike DelPrete published mobile phone screenshots of Google Search results showing real estate listings, which appeared to be powered by real estate data company HouseCanary. The listings enabled users to view the full details of a property’s page, request a tour and contact an agent — similar to the functions offered on Zillow.com’s online marketplace portal. Google’s home searches appear to work only in select markets and on mobile devices as testing is underway.
The decline in Zillow signals investors are bracing for the eventual impact of Google’s foray into the real estate market. The company, which saw shares drop more than 11% at one point during Monday’s session, lost about $1.6 billion in market cap. Zillow’s market cap now sits at about $16.26 billion.
https://www.cnbc.com/2025/12/15/zillow-shares-are-getting-crushed-heres-why.html